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Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 4

Welcome to part IV of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals.  In this installment, I will discuss the essentials of social media marketing and how you can use it to increase patient loyalty, increase brand awareness, and ultimately grow your practice.

The term social media is thrown around loosely; social media refers to any applications that allow you to interact with an audience on the internet.  The advantages of using social media are tremendous.  When done well, your patients will share your messages and videos, introducing you to potential new patients while increasing their awareness of your practice, services you offer, and their trust in you.  You can also interact by asking questions or simply reminding your patients to come in for seasonal check-ups.

While social media has tremendous advantages, it does take a fair amount of time and effort.  Be sure to take care in planning your messages and how many times you’ll be updating your accounts.  The last thing you want to do is annoy your patients with too many updates.

Let’s get right to it. We’ll discuss in depth how to create an account for Facebook, Twitter, LinkedIn, and Google + Local.  We’ll also unveil some tips on how to use these platforms effectively.

1. Facebook: With over 1 billion people using Facebook every month (yes, you read that right!), a lot of your patients are hanging out there as well.  People use Facebook to connect with friends and family, near and far.  Facebook Business pages are becoming an increasingly popular way to communicate with your audience.

So how do you create a Facebook page? Let me walk you through it.

To create a Facebook page for your practice or a professional page (Such as John Doe, DMD), login to Facebook at http://www.facebook.com with your personal Facebook login credentials.  Once in, you’ll see a blue menu bar across the top of the screen, click on the down arrow on the right hand side, and from the drop down menu select, Create Page.

 

Next, select the “Local Business or Place” option and the rest of the fields are pretty straightforward.  When creating your business page, it is extremely important to enter the correct address and phone number for the obvious reason of you want your information in there correctly so people can find you in searches and if somebody is trying to find your information to call or visit you, they have the right information.

 

But, the not so obvious reason is that this business page you create is an extremely powerful ‘citation’ (or business listing) which helps increase your local presence in searches online, and has been known to increase your search engine rankings.

The Facebook pages are awesome because not only do they allow you to put in a ton of text information if needed, but you can make a stunning visual impression on visitors to your page too!  One of the best ways you can make a visual impact is by selecting professional and friendly photos for your cover and profile pictures.  Of course, this doesn’t mean that you need to hire a professional photographer.  Grab your smart phone or digital camera and take some nice pictures of yourself, your staff and your business.  Select a photo that depicts your business as the cover photo (the big background picture); an image of your business or your whole staff will suffice.  For my clients, I always like to create custom Facebook cover images like this:

 

The “About” page in Facebook can be extremely powerful! In addition to entering in hours of operation and contact info, it will allow you to share your story, to say why you are different than the other healthcare providers in the area.  Every piece of information you provide shares details about your practice to prospective patients Like the About page on your website, this space isn’t for you. This space is for your audience.  So think: what can you share that a potential or current patient would like to see or be comforted by?  Even though this page is about you and your practice, it’s really about who you are serving!

Before you start promoting your Facebook page (we’ll get to this in a minute), you should write down some messages (or status updates) you’d like to share.  Think creatively here.  I say this because once you send the invite out, if people don’t like your content, most of them will NOT like your page.  Share funny images (humor that relates to your industry is a start), interactive or thoughtful questions, perhaps helpful videos that include you answering common patient questions or featuring your friendly staff…. your imagination is the only limit.  Usually we see that questions, links to interesting articles, and images get the most interaction on Facebook.

The next step is to promote your page.  Of course, you can use Facebook Ads but you should start by promoting your page yourself.  If you already have an email list, you can share your page through a newsletter.  Additionally, you can speak to local business owners and ‘like’ each other’s pages.  You can also invite your email contacts by clicking on “Invite Email Contacts”.  Lastly, if you scroll down a little bit and find the down arrow, you will find this “Share” option:

 

The share option lets you create a status update under your own personal account and share your business page with your own network.

Keep in mind that every page starts off with zero likes.  This is a process and can take time.  However, Facebook makes it really fun to share your page.  For instance, you can unlock “Insights” (fun statistics that you can learn about your audience) once you receive 30 ‘likes’:

 

Once you have gotten the hang of regular status updates, engaging with your audience, and are regularly getting followers, you may want to invest in Facebook Ads which can help you really increase the size of your following.

If you want to connect with me on Facebook, simply go to Facebook.com/TitanWebAgency.

2. Twitter: Twitter is another social media application that allows you to connect with your audience but with a very important twist—you can only post status updates up to 140 characters.  While this may seem like a challenge, with time, you will realize that this requires you to keep your messages short, sweet, and to the point.  Also, Twitter doesn’t have a lot of other distractions like Facebook pages do; you will simply open up an account, set your background and profile images (similar to what you did for your Facebook page) and start sharing updates!

Registering for Twitter is just as easy as it is registering for Facebook (even easier):

 

When you post a “tweet” (update) on Twitter, the app will show you how many characters you have left as you type:

 

Also, you can make design changes easily.  You can select a provided design by Twitter (under “Design”) or customize it with your own image:

 

I like to put together cool designs for Twitter for my clients like this to help my clients account really stand out:

 

Both Twitter and Facebook can by synced with each other (under ‘settings’), meaning if you post on one, it will update your status on the other as well. However, if you want to do longer updates, you should post to Facebook separately. On Twitter, you can use the character limit to your advantage—cut out any jargon.  Also, you can share images and videos just like you can on your Facebook page.

A few interesting ways to use Twitter is to use the hashtag and retweet functions, as well as addressing other people personally.  The hashtag is used along with a keyword or topic in a tweet to categorize messages.  For instance, if you made a tweet along with this term (without the quotes) “#winterolympics2014 Ready to watch snowboarding, anyone?”, anyone who clicks on that hashtag will be able to see your tweet and other people’s tweets with that hashtag.

A retweet is simple: if you like someone’s tweet, you can “retweet” it, meaning you can share their tweet on your page for all of your followers to see.  It will be prefaced by “RT @” followed by the person’s Twitter handle and their original message.

Lastly, if you want to respond to someone directly, you can use the “@” symbol (without the quotes) plus their Twitter handle.  For instance, if you’d like to reach out to me on Twitter, you’d preface the tweet with @TitanWebAgency and then your message like this: “@TitanWebAgency Hey! How’s it going, Tyson?”

Master the use of the hashtag (#), retweet and @ symbol and you’re halfway there!  Twitter is really simple but just as important as Facebook: with over 243 million monthly active users, it would be a mistake not to create a business account on Twitter.

If you want to follow me on Twitter, check out my page at Twitter.com/TitanWebAgency

3. LinkedIn: While LinkedIn is an important contender in the social media arena, it’s more of a “professional” network.  What I mean by this is, it allows you to create a digital, professional resume (your profile) to connect with other professionals.  Yes, it is much more formal than Facebook and Twitter.  Currently, LinkedIn boasts an audience of 277 million.  You bet you will find some of your patients on here as well.

Joining LinkedIn is easy.  Just fill out a few essential details (or use your Facebook credentials) and you are ready to go:

 

There are a few more sections to fill out and LinkedIn is great in helping you fill out your profile.  For instance, you can fill out the “Experience” section by providing a few details (and LinkedIn will also provide an example):

 

LinkedIn allows you to also create a company or organization page.  To create your company/business page, hover the mouse over your image in the top right corner (once signed in); you will see a few options pop up.  Select the “Company Page” option:

 

Just like Twitter and Facebook, here you will fill out details such as a summary of your business, number of people in your business, type of business, your business website and more.

LinkedIn will also allow you to check out page insights and share status updates which you can share on your Twitter account as well.  To manage both accounts easily, update your LinkedIn account and select the option to share on LI and Twitter both.

Of course, this social platform allows you to add a few more interesting details about yourself and your work history.  To be specific, you can list your education, skills, endorsements, as well as your portfolio.  You can easily add before and after images or documents regarding patient work.  There is also a section where you can add a “summary” of what you do and an invaluable part of LinkedIn is giving and receiving recommendations.

Lastly, to properly utilize your LinkedIn account, consider joining industry specific groups.  There are plenty of local and national specific industry groups to join.  Once you are a part of the group, you can network with these people, post new discussions, and reply to other people’s discussions.

The best way to fill out your LinkedIn profile is to take it section by section and make your way through.  After you have set up your account, it’s time to network with folks you personally know.  Start there and make your way up!

I’m on LinkedIn too. You can connect with me professionally at here as well as following my company at here.

Wrap Up!

That’s it!  Once you learn the idiosyncrasies of each social media application, you will feel more at ease using them.  If you are overwhelmed, feel free to start with one social media application until you get the hang of it.  Remember to share non-offensive, related and funny status updates! Build on it and keep moving.  However, most healthcare professionals often don’t have enough time to create, manage and post updates to their social media accounts (in between running a business and working with their patients) and run effective and targeted campaigns.  You may want to consider assigning this to an office manager if she or she is experienced in social media, or you could hire a company to manage it for you.

If you have any questions or are interested in setting up these social media accounts, feel free to reach out to me, it is one of the many services that Titan Web Agency offers.

In the next and last article of this series, I will discuss Google + Local (previously called Google Places), which if leveraged properly is one of the most powerful tools that a healthcare provider has at his disposal.  If you’d like to catch up on the last three parts, you can find them here:

Article 1: Getting Started Online

Article 2: Web Design & Website Optimization

Article 3: Getting Traffic to Your Site

 

tyson-utah-seo-consultant

Tyson Downs it the owner of a Salt Lake-Based Online Marketing Company, Titan Web Agency, formerly SEOBulldog. He is a graduate of Brigham Young University and father of five children. He specializes in working with healthcare professionals to set up their websites and get them to the top of the search engines, utilizing the latest and most effective SEO strategies.

Chiropractor No-No Number 2: Don’t Crack Your Own Neck

Two Things You May be Doing that Every Chiropractor Wishes You Wouldn’t

As a chiropractor, I see dozens of spinal injuries, misalignment and problems each and every day.  It’s no big thing to come across a patient who hurt their back in a way that I’ve never heard before.  People actually do some crazy things.  Still, thanks to my training and understanding of the cervical region and spine, I’m able to help my patients work through their injury by alleviating their pain so the healing can begin.

It’s my job to right the wrongs that people do to their backs and necks.  But unlike these freak accidents and random injuries that I see each day, all the more common are back and neck injuries that are completely avoidable, if only people knew how to avoid them.

Two Things You Have to Stop Doing Right Now

Of all of these self-inflicted injuries, there are two which really take the cake.  Not only because they are so common and damaging, but also because people have no idea how much harm they are causing themselves on a daily—and nightly—basis.  I’m talking about sleeping on your stomach and cracking your neck.  These are two of the absolute worst things that you can do for your back and neck.  Let me explain why.

Dont do it !

Chiropractor No-No Number 1:  Don’t Sleep on Your Stomach

There’s a simple thing that I ask my patients to do when they tell me that they sleep on their stomach.  I ask them to get up and walk around my office for three full minutes with their head turned to one side.  This is the position that you sleep in when you lie flat on your stomach—think about it and try it.  Get up right now and walk around your living room—or wherever you are—for three minutes with your head to your side.

If you don’t want to, I’ll tell you what happens with each and every single one of my patients within the first minute or so: they start to feel a pain in their neck or soreness in their back and muscles or a tightness.  They will also start to feel dizzy and likely stop before they crash into anything.  Now, the point of this isn’t to show them how silly it would look if they slept standing up, but rather show them just how much the body resists this position.

woman having cyropractick neck adjustment

What would make you think that a body position that the body rejects while you’re standing up would be any better when you’re lying down.  Just like the body rejects you walking with your head constantly to one side, it hates when you lie down on your stomach and turn your neck one way, even if you have the most comfortable pillow in the world.

The reason that even after just a few minutes of walking like this my patients feel pain is because it only takes a few minutes of wrenching your neck like this to put a ton of strain on the ligaments and muscles in and around your spine.  Now, imagine the pain you feel in just a few minutes of standing up and multiple that damage by every hour you sleep for every night of your life.  All of this pressure eventually builds up and damages the nerves and joints, eventually leading to spinal degeneration.

Chiropractor No-No Number 2:  Don’t Crack Your Own Neck

Next up is a related problem since stomach sleepers often awake with sore necks, cracking your own neck.  Now, just like you wouldn’t walk into an ER and attempt to take out your own appendix, you shouldn’t crack your own neck.  Neck cracking (as it is commonly, but incorrectly, referred to) is something that should be left to the professionals.  Whether you are pulling down on one side of your head, shoving one shoulder higher than the other or worse—having an untrained professional crack your neck for you, the bottom line is all you are buying is temporary relief, if that.

The proper method of realigning one’s neck should only be performed by a professional chiropractor, just like pulling a tooth should be left to a dentist.  Self-manipulation is not only just a way to cover up a more serious underlying problem, it’s also extremely dangerous.  That’s because there are millions of things that can go wrong when you crack your neck.  Consider for a second the area that you are “cracking” and what it contains:

  • Ligaments
  • Nerves
  • Muscles
  • Arteries
  • Blood vessels
  • Spinal cord
  • Joints
  • Lower brain stem

Any one of these can crack, pop, snap, burst, twist, knot up or be permanently damaged, including the arteries that bring blood directly to your brain.  Now, do you really want to mess around—or let someone else mess around—with that sensitive, delicate area?

Yes, it’s understandable that cracking your neck relieves pain and stiffness, but that’s just the symptom you are relieving.  You aren’t curing the actual problem and in fact, you’re making it worse.   Only a trained chiropractic professional can make the adjustments and realignments to your spine and neck to keep you pain free for good.

Doctor-Jorgensen

Aaron Jorgensen is a Chiropractor in Kennewick, WA. He is a graduate of Brigham Young University. He believes the best results come through a combination of chiropractic care, rehabilitation and strength exercises, and massage therapy.

You can learn more about his services and practice at his website.

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

As a dentist, I can’t tell you the number of times I tell my patients how important regular brushing is. And to follow it up a bit more, I explain how to brush so they can properly clean their teeth.

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

One of the complaints I get (frequently from children) is that ‘brushing my teeth is boring.’

Hey, I’m a dentist and even I agree that it’s boring.  The last thing that I want to do after eating a nice rack of ribs is get that great flavor out of my mouth—but as a dental professional, I also know the problems that having meat stuck in your gums and between your teeth can cause, so away to the bathroom I go!

Brushing Doesn’t Have to Be Tedious

If you want healthy teeth and gums, there is a right way and a wrong way to brush your teeth. Over the years, in an effort to get my patients to regularly brush, I came up with a few “games” that kids could play while they were brushing their teeth to not only make it less boring, but ensure that they had the proper brushing technique.

To my surprise, when I told these techniques to the parents, the next time I had them in my chair they were laughing, admitting that they started playing the “brushing games” themselves.  And not surprisingly, their teeth and gums were in better health than they had been before trying my brushing games!

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

Four Ways to Make Brushing Your Teeth Less Boring and More Effective

So here, for your enjoyment and health, are the four ways that you can brush better and have more fun while doing it.  Give them a try; you just might surprise yourself on your next checkup:

  1. Hum a tune while you brush.  Okay, so the main reason for humming a song while brushing your teeth was originally to get an effective way to “time” brushing sessions.  Ideally, two minutes is the ideal time that you need to brush your teeth in order to get rid of all the bacteria and plaque buildup on your teeth and gums.  I suggested finding a two-minute song and humming it all the way through, but then found that if you get more involved in the humming, you move your lips, tongue and jaw in different positions.  This allows you to get unique angles on the brush, resulting in more effective brushing.  So go ahead!  Be a one man—or woman—band in the bathroom and make all the sounds!
  2. Where you start and where you end.  Another simple piece of advice that makes for a distracting—if not fun—mind game is to start and end your brushing cycles on different teeth each time you brush.  Make it a point to start at your front teeth and end at your back molar.  Pick a new starting and beginning point each and every time.  Go in different directions and make different sized circles.  The goal here is to ensure that no area of your mouth ever goes neglected by your brush.  Sometimes we get into the habit of brushing a certain way and when we consistently miss a spot, acid and bacteria set in and start to cause decay.  Missed spots equal cavities, so make an effort not to miss any, even the ones you might think you’re hitting!
  3. Paint your teeth.  This trick to brushing your teeth was created to get my patients to understand that most of the time, they are brushing too hard.  I like to ask my patients to bring their toothbrushes into their appointments with them so I can see how they are brushing.  Just the fact that I’m checking up on their brushing habits is often enough to get many to brush more diligently.  But another thing I noticed was that people brought in toothbrushes that looked as if they’d been used to scrub toilets.  After asking them to brush in front of me to make sure these weren’t really used on toilets, what I found was that many patients brushed too hard.  Force doesn’t remove plaque; it removes the protective enamel from your teeth.  To counter this, I simply have my hard brushing patients “paint” their teeth by holding their brushes like a paintbrush (or a pencil if that helps you get the idea). The goal of brushing is to have a 45-degree angle against your teeth and gums with the brush and then gently move the brush in circles to remove debris and buildup.  Don’t go back and forth.
  4. The bubble machine.  Finally, this might sound silly but see how many bubbles you can make with your toothpaste and brush.  The more you are making, the more effectively the toothpaste is being released onto your teeth, plain and simple.  I had one patient call this “the rabid dog.”  Whatever works for you.

 

The bottom line is that brushing doesn’t have to be boring and there are always a few new tricks that you can do that will help you increase your brushing efficiency—as much as I love to see my patients, I’d rather it only be for checkups and cleanings, not cavities and extractions.

 

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

Samuel Kwon is a dentist in Puyallup, Washington. He received his undergrad at UCLA, and attended Dental School at USC. He enjoys spending timewith his 3 children and participating in church activities.

Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

Welcome to part three of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals series.  In this installment, I will discuss how you can get visitors to your website using the most effective, and sustainable methods.

In case you don’t have your website set up, be sure to read The Complete Beginner’s Guide to Getting Online for Healthcare Professionals Part 2, which discusses important components that every health provider website should consist of.

Once your website is ‘live’ as we say, the next step is to get visitors (your potential patients) to it.  Unfortunately, getting your website live is just part of the game, and rarely does a new website just start receiving visitors.

In part III of the series, I will share with you multiple ways that you can bring potential patients to your website.  Keep in mind that none of these methods is ‘the holy grail’, and all are designed to get you sustainable results over the long term, not to simply get you some quick rankings or traffic that is unlikely to stay.

ratings

So here we go. Let’s look at 6 ways to get visitors to your website.

1. On-Page SEO: Before you invest your time, money and efforts into anything else, make sure your on-page SEO is spot on.  I covered on-page SEO in part two of the series still, however it is so important, I feel it’s worth it to cover it again.

In a nutshell, On-page SEO is improving the readability of your website. On a regular basis, the search engines send out their little ‘bots’ to check out the millions of different websites in the world so they can determine who to show up in the search results.  That’s how we get our search results.

When they land on your site and to see what it is about, the readability of it greatly affects what those bots report back to the search engines. As an example, let’s say you are a dentist in Las Vegas. Ideally, you’d like those bots to report back to the search engines that you are:

  • A dentist
  • A dentist in Las Vegas
  • A dentist in Las Vegas, NV
  • A dentist in Las Vegas, NV offering cosmetic dentistry
  • A dentist in Las Vegas, NV offering teeth whitening, invisalign, veneers, etc.
  • A dentist in Las Vegas, NV that also offers restorative dentistry services, etc
  • Etc……

If your website is poorly optimized (coded, whatever you want to call it), those bots may report instead of reporting back to Google that your site is about ‘medical stuff’ or maybe that you are ‘a doctor’, neither of which will help you with your search engines placement results.

On-page SEO refers to factors that you can add or tweak on your website to optimize for the search engines.  These factors will help search engines like Google and Bing determine what your website is about, what key words and phrases your website is trying to rank for and help determine how it should rank.

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

A few key factors you need to define on your website are the title, header tags, balance of key words and phrases in your content, images and meta tags.  For instance, if you are trying to rank for the key phrase “best dentist in Las Vegas”, then your title, header tags and meta tags should reflect that.  Also, when defining these factors, you should use synonyms and variants of the phrase “best dentist in Las Vegas”.  Instead of using “best dentist in Las Vegas” several times, you should use variants of the original key phrase such as “So, why do our patients consider us the best in dental services in Las Vegas, NV?”, “best Las Vegas dentist” or “reviews of top Las Vegas dentists”.

One thing that you should always be mindful of is overusing your key words and phrases.  Doing so can lead to your website being penalized by the search engines; these penalties can range from losing rankings or your site getting completely de-indexed (not found at all in the search engine).  A good general rule of thumb to follow is to craft your content for human readers and then tweak it smartly for the search engines.

Solid on-page search engine optimization will do wonders for your rankings; without tackling this step, you will be fighting an uphill battle.

2. Citations:  Citations are references online that contain your business name, address and phone number (NAP).  Google and other search engines consider citations as an important factor when determining rankings for your business website.

One key thing to remember when filling and submitting citations is to remain consistent with the information (NAP) you’re submitting.  If your address contains a suite number, don’t fill out “suite #1200” for one citation and simply “1200” for another.  All information should be consistent.

Here is a list of ten citations that EVERY healthcare professional should have are:

Google Places

Bing Places

Yahoo Local

Yelp

SuperPages

WebMDHealthgrades

UCompareHealthcare

Health & US New Directory

DoctorProfiles

Consistent information submitted to these citation sites will help Google and other search determine your geographical location and hence, your website rank.

3. Social Media: The most popular platforms for communicating with patients and potential patients are: Facebook, Twitter, and Google.

Create business profiles for each social media platform and wherever available, enter your website URL and details.  Many healthcare professionals create the accounts but don’t do much with them, often because of time constraints.

I recommend setting aside 5-10 minutes a day to discuss social media with whomever you assign to manage these accounts.  You can assign one person to update these accounts at least 5-7x a week, if not several times a week.  Also, there are tools such as Buffer and Hootsuite that can schedule your updates ahead of time, making them easier to manage.

Typically 5-10 posts per week work well, allowing you to connect with your patients. These posts shouldn’t only consist of “boring” facts; engage with your patients. You can ask questions, post helpful tips, relevant videos and even funny, entertaining content.  People love social media when done right; when done with excellence, your content gets shared, liked and commented on, exposing your services to tons of new people. Making it personal, and sharing your staff, your office, and your personality can work wonders!

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

4. Partnering Up with Local Businesses: This one is easy.  After all, you are surrounded by established businesses and most of them probably have a website.  Go the “old fashioned” route; get out there, shake your neighbors’ hands and network with them.  Additionally, you can join the Chamber of Commerce and work with other business owners that way.  You can cross promote each other’s services by creating campaigns and also list each other’s websites on your own sites (mutually benefiting each other by getting backlinks).

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

5. Guest Blogging: Guest blogging is basically getting an article placed on another website or blog, preferably one that is related to your niche.  For example, if you are a dentist, you can contact relevant local or national dentistry related websites and ask them if they’d be interested in an original article you’ve written (these websites seek out solid, original content which takes time to create).  In exchange, you’ll possibly get a citation, but almost always you’ll get a ‘link’ or ‘backlink’ to your website, which is an important part of SEO, and if targeting traffic, can bring additional website visitors.  Websites like The Blogging Doctors are a great start.

Lastly, you benefit from people reading your article on an established site and landing on yours (by clicking on your website link in the author blurb).  This is also good for a long term search engine optimization strategy to rank your site.

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

6. Email List: An email list isn’t an immediate strategy but a smart long term strategy.  You can easily add a form to your sidebar that asks for the visitor’s name and email address.  Once they give you this information, they will be added to your email list.

There is a lot of power in collecting email addresses.  You can stay in touch with all of these potential patients at any time.  You can send newsletters or direct them to a new article on your website whenever you want.  This strategy comes in handy especially when things are going slow.  You can always strategically send out an email offering a limited time discount, remind your patients about vaccinations, seasonal tips, and much more.

Usually what you want to do is to set up a ‘lead magnet’ meaning a free offer in exchange for their email address. Once they enter their email address, they’ll get periodic pre scheduled emails from you on whatever topic you choose.

These six methods of attracting visitors and potential patients to your website may seem overwhelming but they are completely worth your time, money and energy.  If you have any questions regarding setting up websites and targeting potential patients, feel free to email me at Tyson@seobulldog.com.

In the fourth part of this series, I will specifically discuss setting up social media profiles, optimizing them, and how to run effective social media campaigns to retain your existing patient base and attract new patients.

 

tyson-utah-seo-consultant

Tyson Downs it the owner of a Salt Lake-Based Online Marketing Company, SEOBulldog. He is a graduate of Brigham Young University and father of five children. He specializes in working with healthcare professionals to set up their websites and get them to the top of the search engines, utilizing the latest and most effective SEO strategies.

An Overview of Chiropractic Care

An Overview of Chiropractic Care

A chiropractor, in its simplest sense, is a healthcare professional who specializes in chiropractic care. Basically, this discipline is a relatively new approach in the field of medicine, which centers on the neuromusculoskeletal system and highlights the fact that the human body has the power to heal itself without the use of pharmacological drugs or surgeries.

 

What Are the Central Views and Goals of a Chiropractor?

Chiropractors believe that there are close relationships between the body’s nervous, skeletal, and muscular systems. They believe that a problem with one of these systems can affect another and can alter normal functioning, cause discomforts or pain, and lower disease resistance. Moreover, chiropractors subscribe to the belief that proper alignment and condition of the body’s neuromusculoskeletal system will strengthen the self-healing ability of the human body, which is why their treatments focus on the spine. The main goal of a chiropractor is to restore the health of the spine, reduce pressure on the spinal nerve, and eventually improve the health and reflexes of an individual.

What is Chiropractic Care

 

Who Needs a Chiropractor?

Of course anyone can consult a chiropractor, but people with health problems in their skeletal, muscular, or nervous system are ideal candidates.  Some of the health conditions that chiropractors can treat include:

  • Back pain
  • Leg pain
  • Headaches
  • Arm pain
  • Neck pain
  • Muscle strains
  • Knee pain
  • Foot and Ankle pain
  • Sports-related injuries
  • Scoliosis
  • Arthritic pain
  • Car accident injuries
  • Fatigue
  • Low immunity

 

How Does a Chiropractor Perform the Assessment and Treatment?

Before the actual treatment, a chiropractor will first evaluate whether the treatment is appropriate for your condition. He or she will examine your medical history, conduct a physical examination, and may even ask you for diagnostic imaging or lab test results.

Depending on the chiropractor’s evaluation, you will be presented with possible treatment plans. This may involve one or more manipulations or manual adjustments of the joints, bones, and spine. The treatments performed by a chiropractor are effective for pain relief in the joints, muscles, bones, ligaments, cartilages, and tendons. Additionally, he or she may also include nutritional recommendations and exercise as a part of the treatment  in order to boost the rehabilitation program.

 

Are the Treatments Performed by Chiropractors Considered Safe and Effective?

Generally, spine adjustments and other manual manipulations performed by chiropractors are considered safe. Chiropractors are trained professionals who spent years of formal education before being allowed to practice. The safety of these procedures is typically their number one concern.

There are various studies, research,  and testimonials which state that chiropractic care is effective in treating minor health conditions such as acute back pain, neck pain, as well as headaches. However, those with osteoporosis, inflammatory arthritis, and other more serious conditions are often advised not to undergo manual spinal adjustment.

 

Final Thoughts

Before going through any kind of medical procedure, you’ll want to do your own research regarding the procedure and consult only with reliable professionals. You’ll of course want to a chiropractor who has a good track record (search for reviews online, get referrals and recommendations from friends) and is proven to be an expert in the field (is he or she publishing studies or content ?). Moreover, open communication between the patient and the healthcare professional is always a good thing. Never hesitate to ask questions and report any discomforts in order to clarify whether they are just normal side effects of the treatments. In this way, your chiropractic care experience will be worthy of the time and resources that you’ve spent.

 

Dr. Eric Brown is a Chirorpractor in Salt Lake City, UT. He is from Tacoma Washington. His hoalistic approach, and his true care he has for his patients truly sets him apart.

Nervous about Getting Dentures? 5 Pieces of Advice to Help You Commit

 If you’re nervous about getting dentures, you shouldn’t be. There are many more options for dentures today than there were in the past, and if you are nervous, it might due to some misconceptions you have of dentures. By talking with your dentist and doing a little research, you will soon find that the benefits of dentures far outweigh any of the downsides.

Dentures are More Comfortable Today

You might be worried that your dentures will cause a great deal of discomfort. While they may be tough to get used to, with the procedures available today, they shouldn’t be uncomfortable for long. There are many advanced procedures and molds used today to ensure that dentures are comfortable and that they fit very well. Once they are in place, your dentures should feel comfortable when you are eating, speaking, etc.

Dentures are Easier to Clean Today

In the past, many people have avoided dentures because they were concerned about keeping them clean and sanitary. The majority of denture wearers simply need to apply a cleansing solution to their dentures overnight to ensure a sparkling smile and sanitized dentures. This is even easier than the oral care regimens of most people that have natural teeth, so upon comparison you will find that your oral care will be easier before. Your dentist will likely recommend a number of cleaning products that will work best for your specific dentures and give you thorough directions for cleaning. Just remember, it’s much easier than you think!

Dentures are Better Looking Today

Most dentures today are almost completely indistinguishable from real teeth, giving you the confidence that you may lack right now. Many people are hesitant to get dentures because they think that everyone will know about it. It is likely that people will notice how great your teeth look, but they won’t necessarily be able to tell you have dentures because of how seamless they are these days. Dentures are not noticeable and most people will never be able to tell you’re wearing them, especially if you have a partial denture. Dentures are made to mimic the look of your teeth, which means even those that know you every well won’t be able to tell. In the past, the teeth on dentures haven’t always had a “real” quality to them, but with the advancements made today, the only difference people will see will be the improvement of your smile.

Dentures are Affordable

Dentures are actually one of the most affordable options for those that have issues with many of their teeth. The alternatives are often implants, crowns or root canals. Not only are these procedures extremely expensive, but they’re also often much more uncomfortable than a common extraction. With a denture, you’ll have comfort and a complete absence of pain regarding your teeth. It is better to pay for dentures all at once or even in installments than it would be to pay for extensive and repetitive dental work that will cost you a pretty penny.

Dentures can be Permanent

Permanent dentures or surgical dentures can be placed if you would prefer to have a more permanent solution. Permanent dentures aren’t exactly permanent, but they snap on to a snap that is installed in the mouth. This is a completely painless process when taking the dentures off and putting them on and locks the dentures in place so that they are essentially fixed into your mouth. This option ensures that your teeth are always comfortable and that they are virtually indistinguishable from implants or natural teeth. It is also a fairly simple process, so if you are considering dentures, ask your dentist about the your options when it comes to semi-permanent dentures.

 

Discussing dentures with a dental professional is always the best next step, as there are many options available and only a dentist will be able to determine your personal needs. Everyone’s mouth is unique, and thus so are everyone’s dental options. Plus, if you still have concerns after you do your own research, a dentist will be the best person to answer all of your queries and explain anything you are uncertain about.

 

dr. craig barney

Craig Barney is a dentist in Kennewick WA. He is a graduate of Brigham Young University. He has three children and enjoys spending time with his family.

 

Download Orca’s DentalDecide today.

The Complete Beginner Guide to Getting Online for Healthcare Professionals – Part 2

Welcome to part two of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals series; where I discuss important elements regarding setting up a website including the design and layout and on-page SEO elements and a lot more.

In this second installment, you will learn some extremely important aspects of developing a website that every healthcare professional site should contain.

In the event you missed Part I of the 5 part series, you’ll want read through it first. It’ll get you up to speed and give you a solid foundation of the fundamentals of choosing a domain name, getting your hosting set up and more.

The thought of setting up a website for your practice could seem overwhelming. Let’s take it in bite sized steps and start with five of the most important factors that you need to consider for your new website.

Anyone can launch a website, but developing one which focuses on bringing in more patients is another story.

While planning your website, be sure to discuss each of the following elements with your web designer/web developer:

User Experience

Everything that exists on your site, including words and graphics, should only exist with user experience in mind.  Simply put, “user experience” is the experience of a user visiting and utilizing your site.  For instance, if you place an image of a beach randomly on your dentistry website, it will make no sense to a visitor of your website.  How will the user gain anything from a random beach picture when they are looking for helpful information regarding dentistry on your website?

Perhaps your USP (unique selling proposition) is that you perform your dental work on the beach where patients can feel the sand in their toes, hear the seagulls and the oceans as you drill their teeth. But probably not; so lose the beach background.

If you do place images on your website, they should relate to what the visitor is expecting to find.  If you’re a dentist, show off your dental work and happy patients.  If you’re a chiropractor, perhaps a video of you consulting with a first time patient may ease the fears of one who is hesitant about coming in.

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User experience extends to more than images on your site.  Extra care must be taken into not only the information you will provide on your site, but also how you deliver it.  For instance, a potential new patient may be unsure or fearful about your dentistry skills.  You could relay on your site, “We go the extra mile to make sure that our patients feel no pain while we take care of their teeth”….. OR you could simply start with “First time visiting Dr. Smith? Please click here to learn how we go the extramile to make sure you don’t feel any pain during your visit”.  The link should take them to a new page where you relate to the anxiety and fears of your patients, acknowledging the questions they may be seeking the answers to and in the end, deliver a helpful user experience.

All in all, user experience includes several components like helpful and easy to find information, smooth navigation, and easy to find contact information (I’ll go into depth about this in a few minutes).

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KneeDecide- Patient Education for Healthcare Professionals

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Orca Health is very pleased to announce the all new KneeDecide – Patient Education for Healthcare Professionals. This version of KneeDecide is the best one yet. It combines an all new design, access to surgical videos and enables you to annotate and prescribe app content.

You can also generate your own prescribable material, using photo or video capture. All prescribed content will be hosted on HIPAA-secure servers by Orca Health.

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This will allow you to take pictures and videos of MRI’s, x-rays, range-of-motion, wounds, etc., annotate that imagery, and add it to the content you prescribe to your patients.

We know privacy is important to you and your patients, as a result, all of this content will be hosted by Orca and is available to your patients via a HIPAA-secure web portal, which will be linked to your search-optimized Orca Health Specialist Profile.

Download KneeDecide on the App Store today.

These tools will help you educate and retain patients, improve patient satisfaction and clinical inefficiencies and are available as an in-app subscription.

 

knee decide

KneeDecide includes interactive 3D animations that permit you to explore and explain anatomy like never before. Hospitals and healthcare systems who leverage 3D animation see higher levels of patient engagement and an increased perception of quality care.

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