Make Better Decisions About Your Health


What Every CrossFit Enthusiast Needs to Know about Injury and Recovery

Enduring a CrossFit injury is like no other.  Not only is the body extremely vulnerable while CrossFit training, but the mindset of a CrossFit athlete complicates matters.  That’s because for an athlete to commit to the grueling training that CrossFit requires—and love it—they have to be of a certain mentality and that mentality will make you want to get right back out there and work through the pain.

 

For starters, don’t.  Aggravating an injury will only make it worse and could potentially sideline your for ever, if not, at least a lot longer.  You need the proper recovery time to bounce back from a CrossFit injury and that means taking a few things into consideration.

crossfit and chiropractic care

CrossFit Injury Recovery—What you Should Be Doing

 

While I’m sure you don’t want to hear it, you have to accept the fact: you’re injured.  You need some rest.  Now, rest doesn’t have to seem as awful as it might sound—more on refocusing in a little.  But first, let’s get some of the key elements of recovering from this injury out of the way.

 

  1. You Need More Sleep.  Any good trainer will tell you that sleep is key to revitalizing and recharging the body, giving it time to recover from a good workout and strengthen.  Without sleep, you’re not optimizing your gains.  The same concept applies here with an injury and recovering.  Getting enough sleep is key to a fast and healthy recovery to get you back out there on your feet, hands and knees in no time.  If you’re having trouble sleeping with your injury, keep your room extremely dark and a little cooler—this will help kick your natural circadian rhythm in.
  2. Ice is Your Friend.  There’s a reason you see athletes with ice on their injury—because icing down an area that has been damaged is proven to help it recover faster.  Not only will it keep the pain and swelling down, but even if you have no symptoms, the ice will help cool down your body so it has to warm itself up by increasing the blood flow after the ice is gone.  This will help you through your recovery and speed the process up.  Use ice packs and if needed, fill your tub up with a 1 to 1 ratio of ice and water.  All you need is between three and five minutes with the ice on you or in the ice.  Don’t stay in longer, it isn’t helping.  The real reason you’re icing is for that healing five minutes after you ice in which the body pumps blood to the site of your injury.
  3. Stretch and Stay Active.  Of course, just because you are hurt doesn’t mean you should lie down in the bed all day and start binging on Netflix.  You’ll want to keep some of your exercises going, but try to limit yourself to non-strenuous activity. Stretching is amazing for the body, especially during injury.  A chiropractor can really help you here as they are trained to help your body recover as quickly as possible from an injury.  They effectively “right the wrongs” in your body, helping to eliminate pain (without drugs) so that you can gradually work back into your CrossFit training regimen.
  4. Refocusing.  Finally, for those of you, who just can’t stay off your feet during an injury, refocus your energy into working parts of your body that you can work on.  Now’s the time to work on those problem areas that you typically neglect because chances are they didn’t get injured (because you neglect them!).  Get some simply yoga mats, PVC pipes, a medicine ball or even some dumbbells.  You don’t want to overdo it, but you certainly don’t want to breed a culture of inactivity that will be hard to break out of once you are back at 100%.

Prevention is Key—See Your Chiropractor

 

Of course, the best way to keep from being injured again is to follow some simple “warm up” and “cool down” exercises as well as to stay limber and flexible by doing lots of stretching.  Knowing your limits will also help, but before you do any of that, a chiropractor can help you get back on your feet while developing a program to prevent this injury—or any other—from ever happening again

 

 

DrHoltDr. Ben Holt is a Chiropractor in Santa Barbara California specializing in Sports Medicine & Rehabilitation.

Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 5

Welcome to part V of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals. In this, the final installment, we’ll discuss the benefits of setting up Google My Business, (previously Google + Local, and before that Places) how to do it effectively, and how setting it up properly can land you top rankings in the search engines AND get you more patients.

 

What Can Google + Local do For You?

To help understand what Google+ Local can do for you, first, let’s look at a picture, and then I’ll explain what it is. When people search for a local service or product online Google will try and display local businesses that they think are relevant to that search. Usually they’ll show what we call a ‘7 pack’ of local listings. I’m sure we’ve all seen it, and we all want to be there. Here, take a look. See that 7 pack of businesses? That’s what we are referring to. That’s where you want to be, ideally with a lot of awesome reviews.

google blended search results

 

 

Setting Up a Google + Local Profile

Google+ Local (just changed to Google My Business-but the process is pretty much the same to set it up) is a way for folks to discover and share places. Google My Business will also display Google’s own 5 star rating system. Also, like YouTube, Google+ is Google’s own type of social network and is known to heavily influence rankings.

Setting up a page profile using Google is pretty simple, so let’s jump right in.

Before you do anything else, you will need to create a Google+ profile (plus.google.com). Once there, hover over “Home” and select the “Pages” option:

google places create a page

Next, click on the “Create a Page” button; you should see quite a few options but for healthcare professionals, you’ll want to select the “Local Business or Place” option:

create a google my business page

The next part is easy; Google will want your business name and address. Make sure that you provide correct and consistent information (this will come in handy when patients are searching for your practice). Once you hit “Submit’, you will be asked to verify in one of two ways: Google can send you a postcard to your business address or you can receive your pin through phone verification. Obviously, the first one takes more time and the postcards have been known to get lost in the mail, so I would suggest that you select phone verification.

You don’t have to verify your business right now; but I do recommend it, not doing so will prevent you from updating the business name and prevent your listing from showing up ‘live’ online. The geographical location of your business is an important factor in Google’s ranking algorithm.

Next, provide a helpful description and hours of operation for your business (in case you are lost, please click here: https://plus.google.com, click on “Home” and then “Pages”):

google pages

When you enter a description for your practice, you can include key words and phrases you want to rank for. If you are a dentist, you may be trying to rank for “dentist in Vero Beach”; when filling out the description, use the word “dentist”, your neighborhood, and point out your amazing reviews or awards you’ve won. Be sure to use variations as well but also, it’s very important that the description makes sense and appeals to a potential patient. If you only enter a description stuffed with key words and phrases for the search engines, not only do you have the likelihood of getting penalized for your listing, but most humans reading it will turn away.

After you click “Submit”, you will be redirected to a page that shows all the fields you should fill out for your practice. Let’s go ahead and fill out the “Contact Information” fields next:

google places contact info

Again, keep this information correct and consistent. Potential patients will be using all this information to contact you. Filling out the “Hours” field is even easier and shouldn’t take more than a couple of minutes.

The next section is the “Maps & Search Photos”; the photos you upload here will show up when patients look up your practice (or a key phrase you rank for!). A map will display your exact address (the one you provided earlier) and it will also show the pictures you’re about to upload.

The photos you select to upload should be extremely professional and clean. Remember, you are presenting your practice to potential and existing patients. If these pictures don’t portray professionalism, you may lose out on new patients. You can include pictures of yourself, your warm and friendly staff as well as pictures of the office and building. It may be worth it to have pictures professionally done for your website and for this listing. Remember, you want to put your best foot forward.

Before you move on to any other part of this guide, make sure that each section we have gone over has been filled out to the best of your abilities. This is an extension of your practice so be sure not to cut corners or to speed through it!

 

Creating Engagement

Done with all of the above? Good! Here’s the fun part. Interacting with others in the Google + Community!

hangout

Now that you have set up your business page on Google, it’s time to think about what you will be sharing with your future audience (your patients). You can post texts, pictures, links to articles, post a video, and even alert your audience about an event occurring at your office.

Instead of blindly going into this, it’s a good idea for you to plan this part out, especially the first couple of weeks. You don’t want to post anything that will put off your current or potential patients or cause a negative reaction. Starting out, you can post helpful tips, remind your patients about seasonal issues, ask them engaging questions, etc. You could design a whole campaign around this.

You can take pictures of yourself and staff during work hours and show the best of your office. The same goes for video; with video, you have the potential to make new patients comfortable and give a great impression.

Many think this is the best part of Google +, interacting with other healthcare providers and sharing information about their awesome practice, and engaging with patients and potential patients.

 

 

How to Grow Your Audience

Like anything worthwhile, growing your audience for your Google+ Local page will take time and good effort especially if you want to do it the right way. If you have an email list, a Facebook or a Twitter following, you can promote your Google Local page a couple of times a week and grow it that way.

Additionally, if you have a YouTube channel, you can cross promote the videos on your Google+ Local page and vice versa.

I think YouTube channels are GREAT for doctors. It is a great way to produce extra content and build up your authority in a segment of your industry. It also allows potential patients to understand, and connect with you, and to build a relationship with you.

If you don’t, it’s a good idea to start sharing images, videos and engaging content to have something for your audience to check out (once they start coming). Once you have enough content, you can refer any existing patients (in the office) to check out your Google+ Local page and to leave you a review.

It is important to keep in mind not to get frustrated at this phase of growing your social media presence. Chances are your following will grow in a similar manner to Facebook, you have to post engaging content, keep up with your page and consistently, refer old and new patients to your new Google+ Local page. It’s a good idea to sketch a plan ahead of time and to follow it over the course of 2-3 months.

 

Now What?

Over the past few months we’ve talked about:

  1. Buying a domain and setting up hosting
  2. Getting your website up
  3. Getting traffic to your website
  4. Setting up your social media
  5. Getting your Google + Local profile set up

What are you going to do now to build your practice? You can do one of three things:

1)  Nothing

2)  Learn it yourself and implement it. (I’ve given you a great start) And then continue to keep up on the regular changes going on in the industry. If you go this route, you should at a MINIMUM spend 15 hours per week keeping up to date on the industry.

3)  Hire and expert to do it for you.

The ball’s in your court, you now have the knowledge you need to either get started, or to make an informed decision on your next steps.

If you want help getting online and increasing your online presence, feel free to reach out to me.

 

tyson downs utah seo company ownerTyson Downs it the owner of a Salt Lake-Based Online Marketing Company, Titan Web Agency . He recently published a book on Amazon for small business owners called: The Right Way: The Step-By-Step Guide to Successfully Marketing Your Business Online.

He is a graduate of Brigham Young University and father of five children. He specializes in working with healthcare professionals to build their practice through an increased online presence.

 

Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 4

Welcome to part IV of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals.  In this installment, I will discuss the essentials of social media marketing and how you can use it to increase patient loyalty, increase brand awareness, and ultimately grow your practice.

The term social media is thrown around loosely; social media refers to any applications that allow you to interact with an audience on the internet.  The advantages of using social media are tremendous.  When done well, your patients will share your messages and videos, introducing you to potential new patients while increasing their awareness of your practice, services you offer, and their trust in you.  You can also interact by asking questions or simply reminding your patients to come in for seasonal check-ups.

While social media has tremendous advantages, it does take a fair amount of time and effort.  Be sure to take care in planning your messages and how many times you’ll be updating your accounts.  The last thing you want to do is annoy your patients with too many updates.

Let’s get right to it. We’ll discuss in depth how to create an account for Facebook, Twitter, LinkedIn, and Google + Local.  We’ll also unveil some tips on how to use these platforms effectively.

Continue Reading …

Chiropractor No-No Number 2: Don’t Crack Your Own Neck

Two Things You May be Doing that Every Chiropractor Wishes You Wouldn’t

As a chiropractor, I see dozens of spinal injuries, misalignment and problems each and every day.  It’s no big thing to come across a patient who hurt their back in a way that I’ve never heard before.  People actually do some crazy things.  Still, thanks to my training and understanding of the cervical region and spine, I’m able to help my patients work through their injury by alleviating their pain so the healing can begin.

It’s my job to right the wrongs that people do to their backs and necks.  But unlike these freak accidents and random injuries that I see each day, all the more common are back and neck injuries that are completely avoidable, if only people knew how to avoid them.

Two Things You Have to Stop Doing Right Now

Of all of these self-inflicted injuries, there are two which really take the cake.  Not only because they are so common and damaging, but also because people have no idea how much harm they are causing themselves on a daily—and nightly—basis.  I’m talking about sleeping on your stomach and cracking your neck.  These are two of the absolute worst things that you can do for your back and neck.  Let me explain why.

Dont do it !

Chiropractor No-No Number 1:  Don’t Sleep on Your Stomach

There’s a simple thing that I ask my patients to do when they tell me that they sleep on their stomach.  I ask them to get up and walk around my office for three full minutes with their head turned to one side.  This is the position that you sleep in when you lie flat on your stomach—think about it and try it.  Get up right now and walk around your living room—or wherever you are—for three minutes with your head to your side.

If you don’t want to, I’ll tell you what happens with each and every single one of my patients within the first minute or so: they start to feel a pain in their neck or soreness in their back and muscles or a tightness.  They will also start to feel dizzy and likely stop before they crash into anything.  Now, the point of this isn’t to show them how silly it would look if they slept standing up, but rather show them just how much the body resists this position.

woman having cyropractick neck adjustment

What would make you think that a body position that the body rejects while you’re standing up would be any better when you’re lying down.  Just like the body rejects you walking with your head constantly to one side, it hates when you lie down on your stomach and turn your neck one way, even if you have the most comfortable pillow in the world.

The reason that even after just a few minutes of walking like this my patients feel pain is because it only takes a few minutes of wrenching your neck like this to put a ton of strain on the ligaments and muscles in and around your spine.  Now, imagine the pain you feel in just a few minutes of standing up and multiple that damage by every hour you sleep for every night of your life.  All of this pressure eventually builds up and damages the nerves and joints, eventually leading to spinal degeneration.

Chiropractor No-No Number 2:  Don’t Crack Your Own Neck

Next up is a related problem since stomach sleepers often awake with sore necks, cracking your own neck.  Now, just like you wouldn’t walk into an ER and attempt to take out your own appendix, you shouldn’t crack your own neck.  Neck cracking (as it is commonly, but incorrectly, referred to) is something that should be left to the professionals.  Whether you are pulling down on one side of your head, shoving one shoulder higher than the other or worse—having an untrained professional crack your neck for you, the bottom line is all you are buying is temporary relief, if that.

The proper method of realigning one’s neck should only be performed by a professional chiropractor, just like pulling a tooth should be left to a dentist.  Self-manipulation is not only just a way to cover up a more serious underlying problem, it’s also extremely dangerous.  That’s because there are millions of things that can go wrong when you crack your neck.  Consider for a second the area that you are “cracking” and what it contains:

  • Ligaments
  • Nerves
  • Muscles
  • Arteries
  • Blood vessels
  • Spinal cord
  • Joints
  • Lower brain stem

Any one of these can crack, pop, snap, burst, twist, knot up or be permanently damaged, including the arteries that bring blood directly to your brain.  Now, do you really want to mess around—or let someone else mess around—with that sensitive, delicate area?

Yes, it’s understandable that cracking your neck relieves pain and stiffness, but that’s just the symptom you are relieving.  You aren’t curing the actual problem and in fact, you’re making it worse.   Only a trained chiropractic professional can make the adjustments and realignments to your spine and neck to keep you pain free for good.

Doctor-Jorgensen

Aaron Jorgensen is a Chiropractor in Kennewick, WA. He is a graduate of Brigham Young University. He believes the best results come through a combination of chiropractic care, rehabilitation and strength exercises, and massage therapy.

You can learn more about his services and practice at his website.

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

As a dentist, I can’t tell you the number of times I tell my patients how important regular brushing is. And to follow it up a bit more, I explain how to brush so they can properly clean their teeth.

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

One of the complaints I get (frequently from children) is that ‘brushing my teeth is boring.’

Hey, I’m a dentist and even I agree that it’s boring.  The last thing that I want to do after eating a nice rack of ribs is get that great flavor out of my mouth—but as a dental professional, I also know the problems that having meat stuck in your gums and between your teeth can cause, so away to the bathroom I go!

Brushing Doesn’t Have to Be Tedious

If you want healthy teeth and gums, there is a right way and a wrong way to brush your teeth. Over the years, in an effort to get my patients to regularly brush, I came up with a few “games” that kids could play while they were brushing their teeth to not only make it less boring, but ensure that they had the proper brushing technique.

To my surprise, when I told these techniques to the parents, the next time I had them in my chair they were laughing, admitting that they started playing the “brushing games” themselves.  And not surprisingly, their teeth and gums were in better health than they had been before trying my brushing games!

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

Four Ways to Make Brushing Your Teeth Less Boring and More Effective

So here, for your enjoyment and health, are the four ways that you can brush better and have more fun while doing it.  Give them a try; you just might surprise yourself on your next checkup:

  1. Hum a tune while you brush.  Okay, so the main reason for humming a song while brushing your teeth was originally to get an effective way to “time” brushing sessions.  Ideally, two minutes is the ideal time that you need to brush your teeth in order to get rid of all the bacteria and plaque buildup on your teeth and gums.  I suggested finding a two-minute song and humming it all the way through, but then found that if you get more involved in the humming, you move your lips, tongue and jaw in different positions.  This allows you to get unique angles on the brush, resulting in more effective brushing.  So go ahead!  Be a one man—or woman—band in the bathroom and make all the sounds!
  2. Where you start and where you end.  Another simple piece of advice that makes for a distracting—if not fun—mind game is to start and end your brushing cycles on different teeth each time you brush.  Make it a point to start at your front teeth and end at your back molar.  Pick a new starting and beginning point each and every time.  Go in different directions and make different sized circles.  The goal here is to ensure that no area of your mouth ever goes neglected by your brush.  Sometimes we get into the habit of brushing a certain way and when we consistently miss a spot, acid and bacteria set in and start to cause decay.  Missed spots equal cavities, so make an effort not to miss any, even the ones you might think you’re hitting!
  3. Paint your teeth.  This trick to brushing your teeth was created to get my patients to understand that most of the time, they are brushing too hard.  I like to ask my patients to bring their toothbrushes into their appointments with them so I can see how they are brushing.  Just the fact that I’m checking up on their brushing habits is often enough to get many to brush more diligently.  But another thing I noticed was that people brought in toothbrushes that looked as if they’d been used to scrub toilets.  After asking them to brush in front of me to make sure these weren’t really used on toilets, what I found was that many patients brushed too hard.  Force doesn’t remove plaque; it removes the protective enamel from your teeth.  To counter this, I simply have my hard brushing patients “paint” their teeth by holding their brushes like a paintbrush (or a pencil if that helps you get the idea). The goal of brushing is to have a 45-degree angle against your teeth and gums with the brush and then gently move the brush in circles to remove debris and buildup.  Don’t go back and forth.
  4. The bubble machine.  Finally, this might sound silly but see how many bubbles you can make with your toothpaste and brush.  The more you are making, the more effectively the toothpaste is being released onto your teeth, plain and simple.  I had one patient call this “the rabid dog.”  Whatever works for you.

 

The bottom line is that brushing doesn’t have to be boring and there are always a few new tricks that you can do that will help you increase your brushing efficiency—as much as I love to see my patients, I’d rather it only be for checkups and cleanings, not cavities and extractions.

 

4 Fun and Unique Tricks to Brush Your Teeth More Efficiently

Samuel Kwon is a dentist in Puyallup, Washington. He received his undergrad at UCLA, and attended Dental School at USC. He enjoys spending timewith his 3 children and participating in church activities.

Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

Welcome to part three of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals series.  In this installment, I will discuss how you can get visitors to your website using the most effective, and sustainable methods.

In case you don’t have your website set up, be sure to read The Complete Beginner’s Guide to Getting Online for Healthcare Professionals Part 2, which discusses important components that every health provider website should consist of.

Once your website is ‘live’ as we say, the next step is to get visitors (your potential patients) to it.  Unfortunately, getting your website live is just part of the game, and rarely does a new website just start receiving visitors.

In part III of the series, I will share with you multiple ways that you can bring potential patients to your website.  Keep in mind that none of these methods is ‘the holy grail’, and all are designed to get you sustainable results over the long term, not to simply get you some quick rankings or traffic that is unlikely to stay.

ratings

So here we go. Let’s look at 6 ways to get visitors to your website.

1. On-Page SEO: Before you invest your time, money and efforts into anything else, make sure your on-page SEO is spot on.  I covered on-page SEO in part two of the series still, however it is so important, I feel it’s worth it to cover it again.

In a nutshell, On-page SEO is improving the readability of your website. On a regular basis, the search engines send out their little ‘bots’ to check out the millions of different websites in the world so they can determine who to show up in the search results.  That’s how we get our search results.

When they land on your site and to see what it is about, the readability of it greatly affects what those bots report back to the search engines. As an example, let’s say you are a dentist in Las Vegas. Ideally, you’d like those bots to report back to the search engines that you are:

  • A dentist
  • A dentist in Las Vegas
  • A dentist in Las Vegas, NV
  • A dentist in Las Vegas, NV offering cosmetic dentistry
  • A dentist in Las Vegas, NV offering teeth whitening, invisalign, veneers, etc.
  • A dentist in Las Vegas, NV that also offers restorative dentistry services, etc
  • Etc……

If your website is poorly optimized (coded, whatever you want to call it), those bots may report instead of reporting back to Google that your site is about ‘medical stuff’ or maybe that you are ‘a doctor’, neither of which will help you with your search engines placement results.

On-page SEO refers to factors that you can add or tweak on your website to optimize for the search engines.  These factors will help search engines like Google and Bing determine what your website is about, what key words and phrases your website is trying to rank for and help determine how it should rank.

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

A few key factors you need to define on your website are the title, header tags, balance of key words and phrases in your content, images and meta tags.  For instance, if you are trying to rank for the key phrase “best dentist in Las Vegas”, then your title, header tags and meta tags should reflect that.  Also, when defining these factors, you should use synonyms and variants of the phrase “best dentist in Las Vegas”.  Instead of using “best dentist in Las Vegas” several times, you should use variants of the original key phrase such as “So, why do our patients consider us the best in dental services in Las Vegas, NV?”, “best Las Vegas dentist” or “reviews of top Las Vegas dentists”.

One thing that you should always be mindful of is overusing your key words and phrases.  Doing so can lead to your website being penalized by the search engines; these penalties can range from losing rankings or your site getting completely de-indexed (not found at all in the search engine).  A good general rule of thumb to follow is to craft your content for human readers and then tweak it smartly for the search engines.

Solid on-page search engine optimization will do wonders for your rankings; without tackling this step, you will be fighting an uphill battle.

2. Citations:  Citations are references online that contain your business name, address and phone number (NAP).  Google and other search engines consider citations as an important factor when determining rankings for your business website.

One key thing to remember when filling and submitting citations is to remain consistent with the information (NAP) you’re submitting.  If your address contains a suite number, don’t fill out “suite #1200” for one citation and simply “1200” for another.  All information should be consistent.

Here is a list of ten citations that EVERY healthcare professional should have are:

Google Places

Bing Places

Yahoo Local

Yelp

SuperPages

WebMDHealthgrades

UCompareHealthcare

Health & US New Directory

DoctorProfiles

Consistent information submitted to these citation sites will help Google and other search determine your geographical location and hence, your website rank.

3. Social Media: The most popular platforms for communicating with patients and potential patients are: Facebook, Twitter, and Google.

Create business profiles for each social media platform and wherever available, enter your website URL and details.  Many healthcare professionals create the accounts but don’t do much with them, often because of time constraints.

I recommend setting aside 5-10 minutes a day to discuss social media with whomever you assign to manage these accounts.  You can assign one person to update these accounts at least 5-7x a week, if not several times a week.  Also, there are tools such as Buffer and Hootsuite that can schedule your updates ahead of time, making them easier to manage.

Typically 5-10 posts per week work well, allowing you to connect with your patients. These posts shouldn’t only consist of “boring” facts; engage with your patients. You can ask questions, post helpful tips, relevant videos and even funny, entertaining content.  People love social media when done right; when done with excellence, your content gets shared, liked and commented on, exposing your services to tons of new people. Making it personal, and sharing your staff, your office, and your personality can work wonders!

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

4. Partnering Up with Local Businesses: This one is easy.  After all, you are surrounded by established businesses and most of them probably have a website.  Go the “old fashioned” route; get out there, shake your neighbors’ hands and network with them.  Additionally, you can join the Chamber of Commerce and work with other business owners that way.  You can cross promote each other’s services by creating campaigns and also list each other’s websites on your own sites (mutually benefiting each other by getting backlinks).

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

5. Guest Blogging: Guest blogging is basically getting an article placed on another website or blog, preferably one that is related to your niche.  For example, if you are a dentist, you can contact relevant local or national dentistry related websites and ask them if they’d be interested in an original article you’ve written (these websites seek out solid, original content which takes time to create).  In exchange, you’ll possibly get a citation, but almost always you’ll get a ‘link’ or ‘backlink’ to your website, which is an important part of SEO, and if targeting traffic, can bring additional website visitors.  Websites like The Blogging Doctors are a great start.

Lastly, you benefit from people reading your article on an established site and landing on yours (by clicking on your website link in the author blurb).  This is also good for a long term search engine optimization strategy to rank your site.

Guest Blog Post: Complete Beginners Guide to Getting Online for Healthcare Professionals-Part 3

6. Email List: An email list isn’t an immediate strategy but a smart long term strategy.  You can easily add a form to your sidebar that asks for the visitor’s name and email address.  Once they give you this information, they will be added to your email list.

There is a lot of power in collecting email addresses.  You can stay in touch with all of these potential patients at any time.  You can send newsletters or direct them to a new article on your website whenever you want.  This strategy comes in handy especially when things are going slow.  You can always strategically send out an email offering a limited time discount, remind your patients about vaccinations, seasonal tips, and much more.

Usually what you want to do is to set up a ‘lead magnet’ meaning a free offer in exchange for their email address. Once they enter their email address, they’ll get periodic pre scheduled emails from you on whatever topic you choose.

These six methods of attracting visitors and potential patients to your website may seem overwhelming but they are completely worth your time, money and energy.  If you have any questions regarding setting up websites and targeting potential patients, feel free to email me at Tyson@seobulldog.com.

In the fourth part of this series, I will specifically discuss setting up social media profiles, optimizing them, and how to run effective social media campaigns to retain your existing patient base and attract new patients.

 

tyson-utah-seo-consultant

Tyson Downs it the owner of a Salt Lake-Based Online Marketing Company, SEOBulldog. He is a graduate of Brigham Young University and father of five children. He specializes in working with healthcare professionals to set up their websites and get them to the top of the search engines, utilizing the latest and most effective SEO strategies.

An Overview of Chiropractic Care

An Overview of Chiropractic Care

A chiropractor, in its simplest sense, is a healthcare professional who specializes in chiropractic care. Basically, this discipline is a relatively new approach in the field of medicine, which centers on the neuromusculoskeletal system and highlights the fact that the human body has the power to heal itself without the use of pharmacological drugs or surgeries.

 

What Are the Central Views and Goals of a Chiropractor?

Chiropractors believe that there are close relationships between the body’s nervous, skeletal, and muscular systems. They believe that a problem with one of these systems can affect another and can alter normal functioning, cause discomforts or pain, and lower disease resistance. Moreover, chiropractors subscribe to the belief that proper alignment and condition of the body’s neuromusculoskeletal system will strengthen the self-healing ability of the human body, which is why their treatments focus on the spine. The main goal of a chiropractor is to restore the health of the spine, reduce pressure on the spinal nerve, and eventually improve the health and reflexes of an individual.

What is Chiropractic Care

 

Who Needs a Chiropractor?

Of course anyone can consult a chiropractor, but people with health problems in their skeletal, muscular, or nervous system are ideal candidates.  Some of the health conditions that chiropractors can treat include:

  • Back pain
  • Leg pain
  • Headaches
  • Arm pain
  • Neck pain
  • Muscle strains
  • Knee pain
  • Foot and Ankle pain
  • Sports-related injuries
  • Scoliosis
  • Arthritic pain
  • Car accident injuries
  • Fatigue
  • Low immunity

 

How Does a Chiropractor Perform the Assessment and Treatment?

Before the actual treatment, a chiropractor will first evaluate whether the treatment is appropriate for your condition. He or she will examine your medical history, conduct a physical examination, and may even ask you for diagnostic imaging or lab test results.

Depending on the chiropractor’s evaluation, you will be presented with possible treatment plans. This may involve one or more manipulations or manual adjustments of the joints, bones, and spine. The treatments performed by a chiropractor are effective for pain relief in the joints, muscles, bones, ligaments, cartilages, and tendons. Additionally, he or she may also include nutritional recommendations and exercise as a part of the treatment  in order to boost the rehabilitation program.

 

Are the Treatments Performed by Chiropractors Considered Safe and Effective?

Generally, spine adjustments and other manual manipulations performed by chiropractors are considered safe. Chiropractors are trained professionals who spent years of formal education before being allowed to practice. The safety of these procedures is typically their number one concern.

There are various studies, research,  and testimonials which state that chiropractic care is effective in treating minor health conditions such as acute back pain, neck pain, as well as headaches. However, those with osteoporosis, inflammatory arthritis, and other more serious conditions are often advised not to undergo manual spinal adjustment.

 

Final Thoughts

Before going through any kind of medical procedure, you’ll want to do your own research regarding the procedure and consult only with reliable professionals. You’ll of course want to a chiropractor who has a good track record (search for reviews online, get referrals and recommendations from friends) and is proven to be an expert in the field (is he or she publishing studies or content ?). Moreover, open communication between the patient and the healthcare professional is always a good thing. Never hesitate to ask questions and report any discomforts in order to clarify whether they are just normal side effects of the treatments. In this way, your chiropractic care experience will be worthy of the time and resources that you’ve spent.

 

Dr. Eric Brown is a Chirorpractor in Salt Lake City, UT. He is from Tacoma Washington. His hoalistic approach, and his true care he has for his patients truly sets him apart.

Nervous about Getting Dentures? 5 Pieces of Advice to Help You Commit

 If you’re nervous about getting dentures, you shouldn’t be. There are many more options for dentures today than there were in the past, and if you are nervous, it might due to some misconceptions you have of dentures. By talking with your dentist and doing a little research, you will soon find that the benefits of dentures far outweigh any of the downsides.

Dentures are More Comfortable Today

You might be worried that your dentures will cause a great deal of discomfort. While they may be tough to get used to, with the procedures available today, they shouldn’t be uncomfortable for long. There are many advanced procedures and molds used today to ensure that dentures are comfortable and that they fit very well. Once they are in place, your dentures should feel comfortable when you are eating, speaking, etc.

Dentures are Easier to Clean Today

In the past, many people have avoided dentures because they were concerned about keeping them clean and sanitary. The majority of denture wearers simply need to apply a cleansing solution to their dentures overnight to ensure a sparkling smile and sanitized dentures. This is even easier than the oral care regimens of most people that have natural teeth, so upon comparison you will find that your oral care will be easier before. Your dentist will likely recommend a number of cleaning products that will work best for your specific dentures and give you thorough directions for cleaning. Just remember, it’s much easier than you think!

Dentures are Better Looking Today

Most dentures today are almost completely indistinguishable from real teeth, giving you the confidence that you may lack right now. Many people are hesitant to get dentures because they think that everyone will know about it. It is likely that people will notice how great your teeth look, but they won’t necessarily be able to tell you have dentures because of how seamless they are these days. Dentures are not noticeable and most people will never be able to tell you’re wearing them, especially if you have a partial denture. Dentures are made to mimic the look of your teeth, which means even those that know you every well won’t be able to tell. In the past, the teeth on dentures haven’t always had a “real” quality to them, but with the advancements made today, the only difference people will see will be the improvement of your smile.

Dentures are Affordable

Dentures are actually one of the most affordable options for those that have issues with many of their teeth. The alternatives are often implants, crowns or root canals. Not only are these procedures extremely expensive, but they’re also often much more uncomfortable than a common extraction. With a denture, you’ll have comfort and a complete absence of pain regarding your teeth. It is better to pay for dentures all at once or even in installments than it would be to pay for extensive and repetitive dental work that will cost you a pretty penny.

Dentures can be Permanent

Permanent dentures or surgical dentures can be placed if you would prefer to have a more permanent solution. Permanent dentures aren’t exactly permanent, but they snap on to a snap that is installed in the mouth. This is a completely painless process when taking the dentures off and putting them on and locks the dentures in place so that they are essentially fixed into your mouth. This option ensures that your teeth are always comfortable and that they are virtually indistinguishable from implants or natural teeth. It is also a fairly simple process, so if you are considering dentures, ask your dentist about the your options when it comes to semi-permanent dentures.

 

Discussing dentures with a dental professional is always the best next step, as there are many options available and only a dentist will be able to determine your personal needs. Everyone’s mouth is unique, and thus so are everyone’s dental options. Plus, if you still have concerns after you do your own research, a dentist will be the best person to answer all of your queries and explain anything you are uncertain about.

 

dr. craig barney

Craig Barney is a dentist in Kennewick WA. He is a graduate of Brigham Young University. He has three children and enjoys spending time with his family.

 

Download Orca’s DentalDecide today.

The Complete Beginner Guide to Getting Online for Healthcare Professionals – Part 2

Welcome to part two of the Complete Beginner’s Guide to Getting Online for Healthcare Professionals series; where I discuss important elements regarding setting up a website including the design and layout and on-page SEO elements and a lot more.

In this second installment, you will learn some extremely important aspects of developing a website that every healthcare professional site should contain.

In the event you missed Part I of the 5 part series, you’ll want read through it first. It’ll get you up to speed and give you a solid foundation of the fundamentals of choosing a domain name, getting your hosting set up and more.

The thought of setting up a website for your practice could seem overwhelming. Let’s take it in bite sized steps and start with five of the most important factors that you need to consider for your new website.

Anyone can launch a website, but developing one which focuses on bringing in more patients is another story.

While planning your website, be sure to discuss each of the following elements with your web designer/web developer:

User Experience

Everything that exists on your site, including words and graphics, should only exist with user experience in mind.  Simply put, “user experience” is the experience of a user visiting and utilizing your site.  For instance, if you place an image of a beach randomly on your dentistry website, it will make no sense to a visitor of your website.  How will the user gain anything from a random beach picture when they are looking for helpful information regarding dentistry on your website?

Perhaps your USP (unique selling proposition) is that you perform your dental work on the beach where patients can feel the sand in their toes, hear the seagulls and the oceans as you drill their teeth. But probably not; so lose the beach background.

If you do place images on your website, they should relate to what the visitor is expecting to find.  If you’re a dentist, show off your dental work and happy patients.  If you’re a chiropractor, perhaps a video of you consulting with a first time patient may ease the fears of one who is hesitant about coming in.

U

User experience extends to more than images on your site.  Extra care must be taken into not only the information you will provide on your site, but also how you deliver it.  For instance, a potential new patient may be unsure or fearful about your dentistry skills.  You could relay on your site, “We go the extra mile to make sure that our patients feel no pain while we take care of their teeth”….. OR you could simply start with “First time visiting Dr. Smith? Please click here to learn how we go the extramile to make sure you don’t feel any pain during your visit”.  The link should take them to a new page where you relate to the anxiety and fears of your patients, acknowledging the questions they may be seeking the answers to and in the end, deliver a helpful user experience.

All in all, user experience includes several components like helpful and easy to find information, smooth navigation, and easy to find contact information (I’ll go into depth about this in a few minutes).

Continue Reading …